Selling Soccer and Stalled Italian Journeys

Not so fast Ricardo . . .

It seems I may have jumped the gun on Ricardo Clark’s impending transfer to Livorno.   No Short Corners is reporting that he has the offer but it isn’t a done deal.   If you haven’t my read my “Forza America” yet, please do so with this liberal dditions of “ifs” . . .

Supporter’s Club (Brought To You By Soccer Soap Box)

OK, I’m not about to be sponsoring any supporter’s clubs . . . but the idea promoted here that companies could be bypassing sports sponsorships to instead directly align to/sponsor major fan groups is very interesting.    Those groups are influential and cut out the middle-men when wanting to directly reach your end customers.   There are significant risks of course, since such fan groups will undoubtedly be interested in the funding and perks, but will have little tolerance of the rules that might be tied to them.  Of course, no sport seems to have more vocal and organized fan groups than soccer.  The article refers to one of the primary US National Team supporter groups the “American Outlaws” and their ever growing presence on the US Soccer scene.

Selling (MLS) Stuff

Sponsoring fan groups is all well and good . . . but I doubt the official soccer merchandising will ever slow.   This New York Times blog (thanks to the very interesting FootieBusiness) talks about merchandising efforts by the league, including the mini-takeover of the “World’s Largest Toy Store” in NYC.   A few notes of interest . . . the top three teams in terms of sponsorship Seattle Sounders, Los Angeles Galaxy, Toronto F.C. – Seattle and Toronto off of their amazing local fan support, and L.A. clearly because of Beckham.    The Red Bulls are 6th in merchandising, but have generally been terrible on the field . . . a statement to the potential that remains out of reach in that market.

While MLS makes it clear that they have trouble accurately tracking player-specific merchandise, it comes as no surprise that David Beckham, Cuauhtémoc Blanco, Landon Donovan, Freddie Ljungberg, and Juan Pablo Angel would lead the way.   That most of them are “Designated Players” is not a coincidence . . . and makes the ideas recently posted over at the Daily Soccer Fix to increase the rule’s use all the more critical.

Beckham Drama and MLS Reboots

While I’m still recovering from that Mexican kick to the groin at the Gold Cup final, here are a few brief thoughts.

How to reboot an MLS club?

The Seattle crowds make me jealous.   There I said it.  I work with people from Seattle every day, some of them know this, some not.    I’m no longer ashamed…

My jealously doesn’t matter, I can begrudgingly admit that.   What does matter is that the atmosphere and size of that crowd is by far the exception, not the rule.   If game day atmosphere is as much of a draw as the game is . . . this is a big issue for most MLS clubs.

The problem is that fans have already heard the proverbial pin drop at places like Gillette Stadium or Giants Stadium . . . and don’t have to fight lines at the men’s room when watching from their comfy and free-to-visit recliner . . . so they are not motivated to give it another try.    At least the RedBulls have a new stadium providing a manufactured reason to “reboot” and relaunch their team . . . again.

What can the other teams like the Revs do?    (Hint, it’s probably not the addition of Rev Girls.)   Something to revisit in future blogs for sure.

More Beckham Drama, Works for me . . .

Frankly, I love it.   The more drama, the better.

I mean really, without this what else are we going to talk about?  Or better yet, what else are the non-blog-authoring/reading potential fans going to talk about?   This just in . . . three rookies living together in a failing attempt to make LA rent argue over the Ramen noodle package again.   Movie at 11 . . .

The most recent conflicting reports though could spin anyone around.  MLS banned the fan who jumped on the field during LA’s home game against visiting AC Milan and then caved and rescinded the ban.  Why?  He didn’t know the policies for fans entering the field of play.    Hmmm, yeah, that’s a huge mystery for everyone – I know I personally thought that since Beckham came we were all invited for afternoon tea in the center circle during half time.

Meanwhile, Becks complains that a fan who was giving him a hard time in Kansas City shouldn’t be wearing an England jersey.   As if England fans weren’t giving him a rough ride – can we say hanged in effigy? – after his World Cup ejection against Argentina.

Hilarious . . .

“Cero a Cinco” Caps a Long Soccer Weekend

Well, that was quite a weekend of soccer.   My eyes hurt.

“Cero a Cinco”

Surrounded as I am by a large Colombian family of in-laws, I understand and revel in the “Cinco a Cero” (5-0) hysteria that rang down as a high-note of 1994 World Cup Qualifying when Colombia downed Argentina by that score in Buenos Aires.   Any Colombian of the right age will remember that night, or at least remember the hang-over from the partying that ensued.   And why not?

I never expected that today’s Gold Cup final could be the flip side of that for the USA vs. Mexico. Since this wasn’t a World Cup Qualifier, it certainly doesn’t carry the same weight as that Colombian victory . . . but Mexico really needed a victory like this against the US to set them back on the right path.  And I’m sure they are delirious South of the Border.  (Well, or in lots of places North of the border too, like Giants Stadium which looked like an Azteca preview party today.)

On Friday, I acknowledged that we didn’t yet know enough about our USA “B” team and that “. . . it’s Sunday against Mexico for the final where we’ll really learn something.”  Well, lesson learned.

Stepping back . . . a questionable penalty tilted the field toward the US goal and then the flood gates opened. The US team on that field is further away from the best 11 we’d start than the Mexican team was from their best eleven (since it certainly contained some first team starters.) And for good stretches of the match, the US looked as dangerous as Mexico.  At 0-5 though, none of that will matter, nor should it.

There is a bigger picture here, both in terms of the Gold Cup and the US v Mexico rivalry.

Gold Cup: As I noted on Friday, the pressure in the Mexico/Costa Rica Semi-Final was much higher than what the USA faced against Honduras – a representation of the fact that the USA’s group stages overall shouldn’t have been that hard to get through. Reaching the final inflated expectations which were brought down to earth in a hurry today. When we started this competition, everyone acknowledged this was NOT the best eleven for the USA but would provide an excellent growth opportunity and learning experience for a (mostly) young US Squad. Well, this is one lesson the players on that field won’t ever forget.

US v. Mexico: US fans have had it easy for a while. The USA has “owned” Mexico on our soil, beat them at the World Cup and overall had a pretty clear sense of superiority about them recently.  Is that real though? Are we better than Mexico? Probably need to define “better” . . . our best eleven can beat Mexico’s best eleven, we’ve proven that. But be it the National teams or club teams (as evidenced in Superliga, CONCACAF Champions League, etc.), what was proven today is that there remains a pretty serious experience gap after you dig deeper into the roster.

Again, I’ll avoid player ratings here, as there will be too many offering opinions already. I heralded Jay Heaps for his improved play after a rough start . . . if I were clairvoyant, I’d have begged him to take the accolades and run for the hills.  Missed opportunities in the final third and tackles that needed to be all or nothing but missed that mark were shared by many. Risks were inevitable after the team was a down by a couple goals  . . . but the disintegration of the back line screamed for experience. Too bad Jimmy Conrad’s bell was rung against Panama, he might have helped.

The real question is what will happen on August 12th in Mexico City. Can new found confidence push Mexico to leverage the Azteca advantage and romp once more?  Will the USA “first-eleven” feel the need for some “revancha” in Mexico and be even more motivated than they already were?

MLS Games

Funny things happen when the New England Revolotuion can get some of their better players (Shalrie Joseph, Steve Ralston) on the field.   They win.   I have a secret (and perhaps unreasonable) hope that this season has some potential left. Why? Based on no-data to prove this it seems to me that many teams which start out gangbusters tend to run out of luck (injuries) or otherwise lose their way by the playoffs, whereas the teams who work through early season injuries/issues are fresher and more focused come playoff time. Hmmm, perhaps all we need to do is sneak into the playoffs and keep recovering from injuries.

David Beckham played and even shook a fan’s hand, but he didn’t score.  His captain did.  Both were out done by the more than half-field goal by Claudio Lopez.

I didn’t see the Red Bulls / Colorado game, but I didn’t really have to, did I?  RBNY really is THAT bad.  Unfortunate for MLS.   Hysterical for a Revs fan.

World Football Challenge

I struggled to care about these games. How is it possible that some of the best teams in the world are visiting and I struggle to care?  Frankly, it’s sad to me that the crowds are coming out for a pre-season warm up “competition” in such numbers as to suggest they had no other soccer to watch in this country. I thought Taylor Twellman’s (whose team gets maybe a third of today’s crowd) tweet said it all “gosh I wish the stadium filled like this for OUR games be so cool.”   Yes, it would . . .

Taylor also tweeted on the joys of playing on natural grass. Which makes me wonder . . . if it is feasible to install a grass field for some of these one-off games is it really out of the question for MLS to do something for the part of their season that doesn’t conflict with the NFL?

As for the AC Milan / Inter Minal game, the idea that this game was anything like a true “derby” is laughable if I’m being generous. I’ve been to a European derby (Chelsea/Arsenal), a Brazilian Derby (Fluminense/Flamengo — OK, preseason, but still) and actually stood in the last row of Inter’s Ultras at the amazing San Siro.   The intensity of those games is hard to describe.   What happened at Gillette earlier today pre-season warm up with a little extra juice than the others we’ve seen in this tournament.  But not much more.