The Resurrection

I’ve not written a thing on this blog in over a year.  But I’ve clearly got plenty to blog about.

It’s a game day for the US Men’s National Team. Landon Donovan.  And heck, my two <10 year olds got their first “cap” last week.

IMG_6393

We’re on the cusp of a Brazilian World Cup and stars are dropping like flies in pre World Cup tune up matches. My adopted 2nd nation of Colombia has finally realized it has lost Falcao, but has a chance to advance nonetheless.

Falcao Goes Down

My first visit to Old Tafford came not long ago. Cool.

And heck, the 2014 New England Revolution are, well, thoroughly watchable.

Diego Fagundez

I have more than enough reason to rejoin the >140 character world of self-expression with relevant, meaningful and heartfelt ideas about soccer, the meaning it has on life, love and the world around us.

So what topic came to me in the shower the other day that finally tipped the scales for me to sit down and clack away at the keys?

It’s not any of those wonderful topics.

It’s hardly even a relevant topic at this juncture.

In fact, it’s the US Soccer’s third-rail.

I’m almost serving up a troll’s paradise for my own ridicule and clear soccer illiteracy just by going here.

It’s Freddy.

Freddy Adu

I know, I know. But, bear with me, I think I’ve got an interesting twist on this one.

You see, this article is NOT about Freddy being a washed up player who should pack it in.

Nor is it about his incredible skill and the fact that just some bad contracts and unlucky breaks lead him to his current, club-less position.

Clearly, neither of those are completely true. At least not to me.

And I’ll go on the record and say that I’ve written more on Soccer Soap Box about Freddy in the past than is probably warranted or logical given his frustrating flirtations with the US National Team, confusing MLS tenure and unsuccessful stays abroad.

The most obvious of this vintage was “Much Adu About Something?” which gives you plenty to throw stones at, as a perspective from December 2009, but there are others.

So, it’s clear.  I have a curiosity and interest in Freddy’s career.  Probably more than justified.  So be it.

But the other day, with thoughts whipping around about Julian Green being included, and Landon Donovan being discarded, from the US team, I began thinking of other young talents that need to be watched. New England’s own Diego Fagundez central to those thoughts.

It brought me back to Freddy, and the tale of what went wrong and what could have been. If you don’t believe he can play, stop reading. Because, while none of what follows is an argument on why he is “the saviour”, it is built upon the idea that Freddy can play.

My evidence? You don’t get to the Olympics, National Team, MLS, Benfica contracts, etc. on marketing alone.  Argue if you’d like, but check out these quick clips to remind us of Freddy with the USMNT.

Flip to 2 minutes and 52 seconds of this one.

He was (is?) a good bit better than terrible.

Freddy, has a one-liner on his gone-pretty-quiet Twitter account that popped into my mind. “Never put a period where God put a comma.”  And I suppose he’s praying that’s true.

Capture

OK, religion is not my specialty, but it got me thinking, how on earth do you turn that period in Freddy’s career into a comma.

Most MLS coaches are probably not interested in the headache created by his return.

He’s probably too proud to play in a lower-level US Club.

He doesn’t have the best international track record.

So now what? Is there a way out?

Then, it hit me.  Why not leverage the machines that made (and ruined?) him to resurrect him.

Forget miracles, think ‘Murica: Marketing and money.

Imagine these ingredients, if you will:

  • A club team that wants to get some “noise” generated about it, but cannot be seen as being desperate.
  • A club that has a sister/mother club where a player can prove himself in some harsher-than-MLS conditions. Or at least interest-generating conditions.
  • A motivated Freddy Adu interested in a) regaining some former glory, b) playing the sport he loves, c) cashing in one last time, just in case.  Or, D) all of the above.
  • A creative agent and an even more creative contract, built largely on future performance.
  • Sponsor logos and product placements, lots of them.
  • And now imagine, cameras. Lots of cameras.

Huh?

Freddy Adu signs with MLS “Team X” (we’ll get back to that) on short-term “All Star Trial” contract. With lots of options that follow the trial period.

Included in the contract is an agreement for a “The Freddy Experiment” (or whatever it would be named), a reality show based on Freddy’s “trial period.”  Imagine the cameras tracking Freddy’s good days, and bad.  Playing and living. Confessionals. Girl troubles.  Whatever.  The whole sickening reality TV gambit.

At the end of the trial period, decision time on the options.

One is a “big” contract. The other is a hand-shake and a goodbye. (And yes, more quietly, lots of intermediate options are probably included.)

The contract meetings include the league, the team, the player and agent and two few key others: representatives from the companies MLS just signed a big TV deal with, Soccer United Marketing, and interested league sponsors.

Sponsors could be integrated into the show the way Spanish television has done for years.  He drinks Gatorade. He plays EA Sports games on his Panasonic TV to relax. Wears Adidas.  Uses a Visa card to pay for life’s needs. Calls home with AT&T.

Heck, you can even build in (raising the sum you’d need to pay Freddy up front), some “goodwill” or prove yourself events as part of the trial/show.  Go use Makita tools from the Home Depot to build a house and help the poor via an MLS Works project.

It’s almost sells itself.

So, where? What team?

Reality is, as we all know, MLS owns player contacts, so it could run the show and decide later.  The end contract could be provided to a club at a reduced cost and a lottery.  This way MLS gets the maximum sponsorship control and flexibility.

But, unless some odd exceptions are made, that probably breaks plenty of MLS/team player distribution rules.  And you lose the idea of a team gaining its own publicity, which is probably a major selling point.

So where then?

The best option is probably Chivas USA.

Of course, that is if the club has a real future, a concern at this point. But why such a great fit?

  1. It’s hard to think of a team more in need of “buzz” than Chivas USA.
  2. The trial period could be with Chivas Guadalajara, a perfect environment for a story line of “prove yourself” in another world.
  3. You could probably craft both English and Spanish versions of the show.  Call it “Sueño Adu” or something to build off of the very Latino-market focused “Sueño MLS” which is already in place.  MLS could leverage an Americanized name in the USA for the show, and get both Univision and one of the American networks onboard.
  4. If it actually works out, he could fit within a more Latin-style playing scheme the team should be leveraging.

Other options exist, of course…

  • BeckhamFC: Whatever this team will be called, it has time to build this story and campaign. It has David’s connections to get a trial situation set up. And c’mon, David could cameo on the show and be part of the story line to build interest.  Maybe he’s the Donald Trump of the decision meeting?
  • NYFC: One more way to leverage the media and marketing capability of the New York market.  No commitment.  Build Buzz.  Imagine rainy scenes from a Manchester City reserve practice showing if Freddy has the commitment… compelling, no?
  • Red Bull USA: Take the above, and turn Manchester into Salzburg, Austria. It works. Us this as a way to keep headlines while NYFC starts stealing attention.

I sense the Cosmos could weasel their way into this discussion somehow, because, credit where credit is due, they seem to be a creative bunch even if not at the top-level of US professional soccer.

Ironically, I don’t see a terrific play for my local New England Revolution unless Freddy goes to Patriot’s Training Camp. Though… given Mr. Kraft’s interests and portfolio, anything’s possible.

And why shouldn’t we, the global-we, try to make this work?

Because whether you like him, dislike him or wish never to think about this again, this our our journey as US soccer fans.

The spirit of the recent US Soccer match (and maybe the controversial captured soldier recovery in Afghanistan?) reminded me “We are the US, might *mighty* US.”

And we don’t leave a man behind.

Nor do we miss a marketing opportunity.  And maybe that’s more important here.

So maybe it’s true what Freddy says.

It’s God that puts in commas.  Freddy’s career needs a miracle and some prayers. But I’d be glad to see something work.

Is this the route to his resurrection?

What say you?

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